Make the most of your time.
Delegating marketing tasks can free up time and resources for a small team or solopreneur to focus on more important tasks and strategies.
This can include tasks such as setting marketing goals, developing strategies, and making important decisions.
Here’s how.
Identify marketing tasks that can be delegated:
Not all marketing tasks can or should be delegated.
Here are a few ways you can identify a marketing task as one that should be delegated:
Tasks you hate doing:
If you die a little inside every time you force yourself to sit down and do the task. Get it off your plate. Removing these soul killers will pay you back big time with regard to productivity. Your mental health will benefit too.
Routine or repetitive tasks:
Consider marketing tasks that are routine or repetitive. Social media management or data entry are good examples of this. These are often low-skill and take a lot of time. The time you can use for higher-level work.
Skilled tasks you haven’t learned:
You can’t do everything. There is too much to learn. Instead of learning every aspect of marketing, stick to what you do best. Outsource the rest.
Communicate and set expectations:
Make sure team members understand their responsibilities and have the resources and support they need to complete the tasks.
Communicate expectations in writing:
Clearly communicate expectations in writing, using clear and concise language. This can include outlining the specific goals, deadlines, and expectations for each task, and providing any necessary resources or support.
Ask for feedback:
Ask for feedback from team members to ensure that they understand the expectations for each task before they start. Ask open-ended questions, such as “What are your thoughts on the goals and deadlines for this task?”, or “Do you have any questions or concerns about what I expect from this task?”
Pro Tip:
Record a video of yourself doing and explaining the task using Loom.
Track progress and provide feedback:
Check the progress of delegated tasks and provide regular feedback to team members. This can help ensure that tasks are being completed on time and to a high standard. This also provides opportunities for team members to learn and improve.
Conclusion
Follow this outline to effectively delegate marketing tasks and make the most of your own time and skill.