7 Best Cold Email Software in 2023 (Ranked & Reviewed)

Cameron Chittick
Updated May 29, 2023 @ 4:39 pm
Best cold email list

In this day and age, email is one of the most important methods of communication for businesses. From sending newsletters to customers to communicating with employees, email plays a crucial role in the success of many businesses.

However, when it comes to cold emailing, a different approach is required.Cold emailing involves reaching out to potential clients or customers who have not expressed any prior interest in your business.

This can be a challenging task that requires a certain set of skills and tools.This is where cold email software comes in. These software tools are designed to help businesses automate and streamline their cold email outreach efforts.

They can help you find potential clients or customers, personalize your emails, track your emails’ performance, and more. Using these tools can save you time and effort while increasing your chances of success.

The Purpose of the Article

Cold email software is an essential tool for any modern business looking to expand its reach and grow its customer base.

However, with so many different options available on the market today, it can be challenging to determine which one is best suited for your specific needs.This article aims to provide you with an in-depth analysis of the top 7 cold email software options available in 2023.

We have ranked these tools based on several factors such as price, features offered, ease of use, customer support quality and more.

Our goal is to provide you with all the information you need to make an informed decision on which cold email software will meet the unique needs of your business. So read on as we dive into our top picks for 7 Best Cold Email Software in 2023 .

Criteria for Ranking

When it comes to ranking the best cold email software, several factors were considered. These include ease of use, features, pricing plans, customer support, and user reviews. Each factor plays an important role in determining which software deserves a place on this list.

Explanation of the Factors Considered When Ranking the Software

Firstly, ease of use is a critical factor in choosing cold email software. The best software should have a user-friendly interface that makes it easy to create and send emails quickly and efficiently.

A complicated interface can be frustrating and time-consuming to navigate, which can negatively affect your overall productivity. The features of each software were also carefully evaluated.

The best cold email software should offer essential features such as email templates, contact management tools, scheduling options and personalization tools. Other advanced features like A/B testing capabilities or detailed analytics reports are also important factors that may give certain software an edge over others.

Pricing plans are another crucial factor in determining the best cold email software. While some businesses may be willing to invest in more expensive options with more advanced functionality, others prefer simpler solutions at a lower price point.

Importance of Each Factor in Determining the Best Cold Email Software

Customer support and user reviews were taken into consideration when ranking these products. Quality customer service is crucial when technical issues arise or if you need help learning how to use the product functionality effectively.

User reviews provide valuable insight into each product’s strengths and weaknesses from a real-world perspective.

They offer valuable feedback from actual users who have put these products through their paces in everyday business environments. Considering all these factors ensures that only the most reliable cold email software makes it onto this list.

Top 7 Cold Email Software (Ranked & Reviewed)


Software 1: HubSpot Sales

HubSpot Sales is a popular tool for salespeople and has been ranked as the best cold email software. It offers features such as email tracking, templates, and automated follow-ups. The software can integrate with Gmail or Outlook easily and has a user-friendly interface that makes it simple to use.

The pricing plans start from $50 per month, which offers limited features but is sufficient for small businesses. The professional plan at $500 per month provides more advanced features such as Salesforce integration and predictive lead scoring.

The main advantage of HubSpot Sales is its integration with other HubSpot tools like CRM, Marketing, and Service hubs. It enables businesses to manage all their customer interactions in one place.


Software 2: Outreach

Outreach.io is another popular cold email software that received positive reviews due to its ability to personalize emails at scale. The tool can automate follow-ups based on recipient behavior such as opening an email or clicking a link.

The software’s standout feature is its flexibility; it allows users to customize their sales workflows and integrate with CRMs like Salesforce or HubSpot. Pricing for Outreach starts at $100 per user per month for the basic package and goes up to $300 per user per month for the more advanced edition.


Software 3: Mailshake

Mailshake offers an easy-to-use platform that automates the entire cold emailing process from list-building through follow-up campaigns. It also allows users to create personalized experiences by offering dynamic content in emails based on recipient behavior.. All plans come with unlimited sending capabilities, real-time reporting & analytics, and integrations with CRMs like Salesforce and Hubspot.

Pricing for Mailshake starts at $59 per month and goes up to $99 per month for the more advanced package. Users enjoy using Mailshake for its user-friendly interface that makes it easy to create email campaigns, and its excellent customer support.


Software 4: Yesware

Yesware is a popular choice because of its ability to integrate with Gmail, Outlook or Salesforce easily. It offers features such as email tracking, templates creation, analytics, and CRM integration.

The pricing plans start from $15 per user per month for basic features up to $65 per user per month for more advanced capabilities. The benefit of using Yesware is the simplicity of use; it’s an intuitive tool that has a low learning curve making it ideal for new users.


Software 5: Woodpecker

If you need software that specializes in cold emailing sequences that look personal but are sent automatically, then Woodpecker is an excellent pick. The software boasts features like variable fields in emails that make them appear more customized. Pricing starts from $40/month/user with advanced features available at higher prices.

One thing users love about Woodpecker is the platform’s speed and reliability when sending mass mailings. Woodpecker also offers an intelligent email delivery algorithm that prevents your messages from getting flagged by spam filters while increasing your open rates.

zoho campaigns

Software 6: Zoho Campaigns

Zoho Campaigns is an all-in-one email marketing software designed primarily for small businesses with limited marketing budgets. It comes equipped with tools such as list management, automation workflows design, A/B testing tools,social media integration & CRM integration. Pricing starts at just $3/month with advanced features available at higher prices.

Users love that Zoho Campaigns is straightforward to set up and use, even if you have no experience with email marketing. Zoho Campaigns’ analytics and reporting tools provide real-time data intelligence that helps businesses track their email campaigns’ success in real-time.


Software 7: Lemlist

Lemlist is a cold email software with an excellent reputation for its personalization features. It allows users to add custom images, personalized videos or landing pages in emails and automate follow-ups based on recipient behavior. The pricing plans start at $29 per month up to $99 per month for the premium plan with advanced capabilities.

Users love the amazing customer service offered by Lemlist’s team, who regularly assist them in setting up campaigns. Lemlist integrates seamlessly with CRMs like HubSpot, Salesforce, Pipedrive without requiring additional software or plugins..


Choosing the right cold emailing software can make your marketing campaigns more efficient and effective. With this list of top-ranked cold emailing tools reviewed above, businesses can find a platform that best fits their needs and budget.

Each tool has its unique features that offer great value for businesses looking to streamline their sales processes while still offering personalized experiences to customers. Investing in good cold emailing software can help businesses achieve their revenue goals quickly by providing automation solutions such as lead generation; lead segmentation; content creation; personalized messaging; automated follow-ups & analytics tracking.